Decode AI research agents
Describe a problem. Meet the agent that solves it.
A team of AI research specialists, each built around one method. They measure what people see and feel, not just what they say.
TessUsability testingTask session
Where would you click next to find this?0:24 / 2:18
Try asking
RaviBrand perceptionBrand associationsSample
SamResearch synthesisEvidence reportKey findings Sample
Every answer, linked to the human evidence.
3 studies connected
Trusted by 150+ brands, including
- Amazon
- HSBC
- KFC
- Accenture
- P&G
- TikTok
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Philip Morris International
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
Built for the question
Specialists, not one generalist.
Most AI research tools give you one AI researcher, or agents split by stage. Decode gives you a specialist for every method, and a lead to bring them together.
01
One AI researcher
A single assistant writes, interviews and summarizes, whatever the question.
02
Agents by stage
Separate agents for setup, interviewing and insights, using the same method every time.
Decode
A specialist for every method
Usability, navigation, journeys, concepts, needs, brand, purchase, segments, creative and synthesis, each with its own agent.
TessUsability testing
Meet your team
Different questions. Specialist answers.
Every live agent has its own page, with what it does, how it works and a sample of what you get back.
10 agents · live now
Usability testingTess
AvailableTasksMethod3SignalsFixesOutput
Meet Tess
Information architectureIra
AvailableSortingMethodPathsSignalsSitemapOutput
Meet Ira
User journeysJo
AvailableJourneyMethodEmotionSignalsMapOutput
Meet Jo
Concept validationCole
AvailableConceptMethodFaceSignalsWinnerOutput
Meet Cole
Consumer needsMaya
AvailableInterviewsMethodVoiceSignalsNeedsOutput
Meet Maya
Brand perceptionRavi
AvailableSurveyMethodFaceSignalsMapOutput
Meet Ravi
Purchase decisionsGia
AvailableChoiceMethodFaceSignalsDriversOutput
Meet Gia
SegmentationLena
AvailableSurveyMethodBehaviorSignalsSegmentsOutput
Meet Lena
Creative testingRemy
AvailableAd testMethodEye, faceSignalsScoreOutput
Meet Remy
Research synthesisSam
AvailableSynthesisMethodStudiesSourcesThemesOutput
Meet SamA bigger question? Bring the team.
Lead agents combine specialists into one study, and one report.
Bring the team
How the agents work together.
Describe the problem once. If one method answers it, a specialist takes it. If it needs several, a lead agent combines them into one study, explains the method for each part and writes one report.
- The method is explained before anything runs
- You review the study and edit anything
- One report, with the evidence behind every finding
Your brief
“Why is our new range underperforming in the UK?”
Consumer Insights LeadNeeds several methods, so it combines specialists3 methodsOne study, one reportThe method for each block, and whyReady
ReadyIn construction
More specialists. On the way.
Eleven more specialists are being built now, each around one more research method.
Aria · Consumer journeys
Planned
Zoe · Social in-context testing
Planned
Pia · Package testing
Planned
Omar · Planogram testing
Planned
Nadia · AI-moderated interviews
Planned
Eli · Live qualitative research
Planned
Dev · Diary studies
Planned
Vera · Predictive creative
Planned
Kai · Predicted attention
Planned
Hugo · Heuristic reviews
PlannedNeed a method we don't cover?
Tell usComing soon agents are close to launch. Planned agents are in development; their names and scope may change.
From question to clarity
Research moves forward. You stay in control.
Scroll to follow the study, or pick a step
Your research briefSample
Brief
New users drop off during onboarding.
Tess picked it up · Usability testingYou get backRanked usability issuesTask success and time on taskGaze paths and hesitation at each friction point
Attach a prototype or URLTess · Usability testingStep 1 of 4
Human signals
What the agents measure.
Decode's agents don't just read transcripts. They measure what people see and feel while they take part, through a standard webcam and microphone, with consent.
Participant 12 · Ad testSample
Attention on the can38% of viewing time
Trust
Agents you can check.
01
The method, explained
Every agent tells you which method it picked and why, before anything runs.
02
You review first
Your agent drafts the study for you to review. Edit anything before it goes to participants.
03
Evidence on every finding
Findings link to the quotes, clips and numbers behind them.
04
Clear about the source
Every result shows whether it was measured on real people, predicted by AI or read by synthetic personas. Capture only starts with consent.
Compare
Why teams choose Decode's agents.
What matters is what the agents do, and what they can measure.
Compare Decode with alternativesCapability
General AI assistants
AI interview platforms
Survey platforms with AI co-pilots
Decode's agents
A specialist agent for each research method
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Picks the method and explains why
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Some
Some
Runs the study with real people
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Eye tracking and facial coding during the task
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Some
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UX, consumer and creative research in one place
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Some
Some
Answers from your past research
Some
Some
Some
Integrations
Works with the tools you already use.
Bring in prototypes from Figma, run live sessions on your call tool, recruit from your panel and share findings in Slack, Teams or Drive.
See all integrations
An assistant answers prompts. Decode's agents are specialists, each built around one research method, and lead agents combine them. They pick the method, draft the study for you to review, run it with real people and measure what they see and feel.
Your next question. Your research team is ready.
Start with what you want to understand, and Decode matches you with the right specialist.
10 specialists, ready when you are