AI research agents that see what people truly feel.
Describe it. Your agent picks the method and builds the study.
Meet the Decode AI research agents
Trusted by 150+ brands, including
- Amazon
- HSBC
- KFC
- Accenture
- P&G
- TikTok
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Philip Morris International
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
One team of agents for user and consumer research.
A consumer research platform shows how people respond to ads, concepts and packs. A user research platform shows how people use your website, app or prototype. Decode's agents do both, and add what surveys and recordings miss: how people feel, where they look and what they do.
Survey and panel tools tell you who people are and what they say. Video-feedback tools record what they say while they use something. Decode's agents run the study, and Decode's signals show what people felt, not just what they said, moment by moment through a standard webcam.
Emotion · attention · behavior — read by your agent, moment by moment, in one study.
What will your agent test first?
Consumer research and user research for every team: ad testing, concept testing, shopper insights, usability testing and more. From a 30-second TV spot to a checkout flow, Decode's agents show how people react, not just what they say.
Ad & video testing
See second by second where your ad lands, and where viewers drift.
Explore ad testing
AI-moderated interviews
An agent runs in-depth interviews at scale, with follow-ups and emotion on every answer.
Explore AI Moderator
Concept testing
Know which idea to build before you spend on development.
Explore concept testing
Packaging testing
Test whether your pack gets noticed, and chosen, on a realistic shelf.
Explore packaging testing
Prototype testing
Find friction in Figma prototypes before a line of code is written.
Explore prototype testing
Website & app testing
Watch real journeys on your live site or app, with attention and emotion.
Explore website testing
Social in-context testing
Test your ad inside a realistic feed, the way people actually scroll past it.
Explore social testing
Predictive creative testing
Your agent reads attention and emotion on any static ad in minutes, before real people see it.
Explore AI Creative Insights
Card sorting
Build navigation around how your users actually think.
Explore card sortingHow your agent runs a study
Paste your brief and your agent drafts the study for you to review, or start from 100+ templates.
Surveys, tasks, interviewsBrowse study templates
Why enterprise teams choose Decode.
Most tools cover one part of the picture. Decode's agents bring consumer research and user research together, with emotion and attention measured in the same study.
Compare Decode with alternativesDecode in numbers
Bring a real research question.
Ask our agents now, or we'll show you live in 30 minutes.
Trusted by 150+ global brands.
Outcomes from insights, brand and UX teams who test with Decode before they launch, air or ship.
See all customer storiesGlobal fast-food brand
Consumer Insights · Media testing
How a global fast-food brand tests every campaign before it airs.
Every campaign is tested with real viewers before it airs, with emotion and attention read second by second, so the team knows which cut to run.
Read the storyGlobal beverage company
AI Moderator · In-depth interviews
AI-moderated interviews to shape a ready-to-drink beverage experience.
3,000+UK-based bank
User Research · Onboarding
Finding and fixing friction in digital onboarding.
38%What research teams say
We used to wait six weeks for an ad test. Now we have emotion and attention data in three days, and the story is clear enough to take straight to the brand team.
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
The second-by-second attention curve changed how we edit. We cut the end card by four seconds and recall went up in the next test.
Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users' behavior.
Seeing where people hesitate on a prototype, not just where they click, saved us a full sprint of rework on our onboarding flow.
- Top Research Platform 2026Insights Innovation Awards
- Best UX Research ToolProduct Research Awards
- Innovation in Market ResearchMR Society
Run Decode's agents for your clients, under your brand.
Faster, deeper studies with training, sales material and deal support from our partner team.
Built for enterprise research.
Independently audited, with enterprise controls for access and data, and GDPR-ready data handling.
ISO 9001:2015
GDPR
ESOMAR Member
SOC 2 Type II
Works with the tools you already use.
Import prototypes, run sessions on your call tool, recruit from your panel and share results in your team's channels.
See all integrations
Latest from Entropik
80 / 100 Decode scoreCarvana: “The Big Diesel Has a New Office”
Shaquille O’Neal takes the Chief Vending Officer role; the ad scores 80/100 with Decode.
AI Moderated Interviews 101
How adaptive interviews bring qualitative depth to survey scale, with insights in days.
10-minute webinarThe Advent of Emotion AI in Consumer Research
An on-demand introduction to facial coding, eye tracking, brainwave mapping and Voice AI.Product updates
See all updatesReplace Prototype Links
Swap a Figma prototype in a study without rebuilding the block.ImprovedAug 19, 2026Preview Studies as a Participant
Preview now mirrors the live participant experience before a study launches.RequiredAug 19, 2026Study Name Now Required
Every study gets a meaningful name instead of an auto-generated placeholder.A consumer research platform helps brands test ads, concepts, packaging and shopper journeys with real people. Decode adds emotion and attention to every answer, so you see how consumers react, not just what they say.
Ask an agent what your customers truly feel.
Research agents for consumer research and user research, with emotion and attention measured in the same study. Trusted by 150+ brands and backed by 17 patents.