NewDecode AI research agents are now live Meet the agents
What's new
    See all updates
    NewDecode AI research agents are now live Meet the agents
    What's new
      See all updates
      Meet Tess · Usability testing

      Find where users struggle. Fix what matters first.

      Tess, Decode's usability testing agent, watches people complete your tasks, measures where they look and hesitate, and ranks the fixes worth making first.

      LiveYour own panel or participant pool, or the Audience MarketplaceEye tracking · facial coding
      Tess, Decode usability testing agent
      TessLiveUsability testing
      YouYour question

      New users drop off during onboarding. Find where and why.

      Live readout
      62%Task success
      9sAvg. hesitation
      Measuring
      Task success and time on task
      Eye tracking and gaze paths
      Hesitation and facial coding
      Top findingThe code field is missed

      Gaze goes to the “Resend code” link instead of the code field. 8 of 30 gave up here.

      Linked to the evidence

      Trusted by 150+ brands, including

      • Amazon
      • HSBC
      • KFC
      • Accenture
      • P&G
      • TikTok
      • Danone
      • LEGO
      • ICICI Bank
      • The Walt Disney Company
      • Airtel
      • GCash
      • Mondelēz International
      • Cipla
      • Philip Morris International
      • Grab
      • Disney+ Hotstar
      • Aditya Birla Group
      • Haleon
      • BPI
      • Kellogg's
      • IDFC First Bank
      • Apollo Tyres
      • Duroflex
      Tess at work

      One question, followed end to end.

      Scroll to follow the study from your question to the findings, or choose a step.

      Scroll to follow the research
      Your question

       

      TessUsability testing
      One method. Every step connected.
      Read the prototype and tasks
      Draft a usability study
      Wait for your review
      Run participant task sessions
      Measure attention and emotion
      Rank issues with linked clips
      You review the study before it runs.
      Evidence behind the answer
      Task success and time on task
      Eye tracking and gaze paths
      Hesitation and facial coding
      Real participants. With consent.
      Sample outputSample

      Fix email verification first.

      62%Task success
      9sAvg. hesitation
      01Code field is missed
      02Free plan is hidden
      03“Skip” reads as “Cancel”

      New users look for the code in the wrong place, and confusion peaks just before they give up.

      Illustrative workflow and sample data · scroll to explore, or choose a step

      Tess in action

      Watch Tess work. Real people, real signals.

      Finds where users struggle while completing tasks, and ranks the fixes worth making first.

      Participant 12 · Checkout taskTask 3 of 5
      PaymentName on cardCard number
      MM / YYCVC
      + Add a promo code8 of 30 looked here twice
      Total£101.00
      Pay £101
      12345
      RECConsent givenNeutral
      Time on task0m 00s
      Gaze on promo code0%
      Hesitated 6sLooked back at the promo code twice before tapping Pay.
      AttentionConfusionClicks
      0:42 Hesitation

      Sample session: gaze path, hesitation and emotion, read while the task happens.

      What you'll find out

      Three answers, each with its evidence.

      What Tess tells you, and the evidence behind each answer.

      01

      Where people get stuck

      Task success, time on task and the exact step where people hesitate or give up.

      02

      Why they get stuck

      Gaze paths and facial coding show what people looked at, and how they felt, at each friction point.

      03

      What to fix first

      Issues ranked by impact, each with a clip of the moment it happened.

      Your specialist · Tess

      The right method. A clearer next step.

      The method
      Usability testingTask-based usability test, moderated or unmoderated, with webcam eye tracking and facial coding.
      Who takes part
      Your own panel or participant pool, or the Audience Marketplace.
      What Tess needs
      A prototype or live URL, plus the tasks you want users to attempt.
      What you get back
      • Ranked usability issues
      • Task success and time on task
      • Gaze paths and hesitation at each friction point
      • Clips of each moment
      Try asking Tess
      How it works

      From your question to an answer you can act on.

      Scroll to follow the study, or pick a step

      Your research briefSample
      Brief

      New users drop off during onboarding.

      Tess picked it up · Usability testing
      You get backRanked usability issuesTask success and time on taskGaze paths and hesitation at each friction point
      NORTHWIND

      Create your account

      Step 2 of 4 · Verify your email

      Resend code
      Continue
      Attach a prototype or URL
      Tess · Usability testingStep 1 of 4
      Sample output

      See what you get back.

      A sample output from Tess. Every finding links to its evidence, and you can ask a follow-up.

      Onboarding usability testRun by Tess · 30 participants · unmoderated · eye tracking and facial coding on
      TessUsability testing

      Fix email verification first.

      New users look for the code in the wrong place, and confusion peaks just before they give up.

      62%Task success
      3m 40sAvg time on task
      What to do next

      Start with the verification screen. Move the code field above the fold and make “Resend code” a quieter text link. That addresses the step where 27% gave up.

      1

      The code field is missed

      Gaze goes to the “Resend code” link instead of the code field. 8 of 30 gave up here.

      Gaze: 71% on resend linkHesitation: 9sConfusion peaks
      Clip 0:14
      Fix first
      2

      The free plan is hidden in the plan picker

      Most users scroll past it, and time on task doubles on this step.

      Missed by 18 of 30Time on task ×2
      Clip 0:09
      High
      3

      “Skip” reads as “Cancel”

      Some users skip setup by mistake, then come back confused.

      Frustration on return
      Medium
      Illustrative sample output · not results from a live study
      Better together

      A specialist. With a team behind them.

      Combine agents in one study by asking a lead agent.

      FAQ

      Frequently asked questions

      What teams ask about Tess.

      See all FAQs

      A prototype or live URL, plus the tasks you want users to attempt. Tess drafts the study from there.

      Ask Tess

      Bring a flow that's losing users. Let Tess take it from here.

      Ask Tess and get a usability study back, with gaze, hesitation and a clip for every issue.

      Site footer

      Decode by Entropik is a user research and consumer research platform with AI research agents. It shows how people feel, where they look and what they do, from ad and concept tests to prototypes and live websites.

      Ask AI about Entropik

      Opens with a ready-made prompt that points to our
      AI-readable company page.

      Headquarters

      Lower Ground Floor, Diamond District, Tower B,HAL Old Airport Rd, Kodihalli, Bengaluru, Karnataka 560008