Know which idea to build before you build it.
Cole, Decode's concept validation agent, compares early product and feature concepts to show what users understand, value and prefer, and how each one makes them feel.
Which onboarding concept should we build: tour, checklist or templates?
Show three items, not ten, so it doesn't feel like homework.
Linked to the evidenceTrusted by 150+ brands, including
- Amazon
- HSBC
- KFC
- Accenture
- P&G
- TikTok
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Philip Morris International
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
One question, followed end to end.
Scroll to follow the study from your question to the findings, or choose a step.
ColeConcept validationReal participants. With consent.Build the checklist concept.
The checklist wins on preference and understanding. People like seeing what's left to do.
Illustrative workflow and sample data · scroll to explore, or choose a step
Watch Cole work. Real people, real signals.
Compares early product and feature concepts to show what users understand, value and prefer.
A · Guided tour
A step-by-step walkthroughC · Templates
Start from a ready projectB · Checklist
See what's left to doSample concept test: preference share across three ideas.
Three answers, each with its evidence.
What Cole tells you, and the evidence behind each answer.
Which concept wins
Preference share across your concepts, from real users.
What people understand
A comprehension summary, so you know which ideas need explaining.
Why they believe or doubt
Reasons to believe and doubt, with the emotion behind each concept.
The right method. A clearer next step.
- The method
- Concept validationMonadic or sequential concept test with comprehension and preference questions, plus facial coding on each concept.
- Who takes part
- Your own panel or participant pool, or the Audience Marketplace.
- What Cole needs
- The concepts to test and the decision you need to make.
- Preference share
- Comprehension summary
- Emotional response by concept
- Reasons to believe and doubt
From your question to an answer you can act on.
Scroll to follow the study, or pick a step
Which onboarding concept should we build?
Cole picked it up · Concept validationColeConcept validationConcept validation
Monadic or sequential concept test with comprehension and preference questions, plus facial coding on each concept.
See what you get back.
A sample output from Cole. Every finding links to its evidence, and you can ask a follow-up.
ColeConcept validationBuild the checklist concept.
The checklist wins on preference and understanding. People like seeing what's left to do.
Build the checklist, and keep day one light: show three items, not ten, so it doesn't feel like homework.
A · Guided tour
B · Checklist
C · Templates
“The checklist shows me what's left. I'd actually finish it.”
Some worry the checklist will feel like homework on day one.
A specialist. With a team behind them.
Combine agents in one study by asking a lead agent.
TessUsability testing
Finds where users struggle while completing tasks, and ranks the fixes worth making first.
Meet Tess
JoUser journeys
Maps the digital product experience end to end, to find pain points, unmet needs and where to invest next.
Meet Jo
GiaPurchase decisions
Finds what drives or stops consumers from choosing and buying a product.
Meet GiaThe concepts to test and the decision you need to make.
Test the idea before the roadmap. Let Cole find the winner.
Ask Cole and get a concept test back, with preference, comprehension and emotion for each idea.