See where the experience breaks, end to end.
Jo, Decode's user journey agent, maps your digital product experience stage by stage, with emotion at every step, to show where to invest next.
Map our onboarding journey. Where does the experience break?
Confusion peaks here, and 27% of new users stop.
Linked to the evidenceTrusted by 150+ brands, including
- Amazon
- HSBC
- KFC
- Accenture
- P&G
- TikTok
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Philip Morris International
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
One question, followed end to end.
Scroll to follow the study from your question to the findings, or choose a step.
JoUser journeysReal participants. With consent.Verification is the biggest drop.
The journey starts well, breaks at verification and recovers at the first project.
Illustrative workflow and sample data · scroll to explore, or choose a step
Watch Jo work. Real people, real signals.
Maps the digital product experience end to end, to find pain points, unmet needs and where to invest next.
Sample journey: emotion captured at every stage.
Three answers, each with its evidence.
What Jo tells you, and the evidence behind each answer.
The whole journey
Every stage from first visit to first success, mapped from real sessions.
How it feels at each stage
Emotion captured along the way shows where confidence drops and frustration peaks.
Where to invest next
Pain points and unmet needs, prioritized by impact.
The right method. A clearer next step.
- The method
- User journeysJourney study combining task sessions and short interviews at each stage, with emotion captured along the way.
- Who takes part
- Your own panel or participant pool, or the Audience Marketplace.
- What Jo needs
- The journey stages you care about, and any analytics or interview notes.
- Journey map with pain points
- Emotion at each stage
- Unmet needs and prioritized opportunities
From your question to an answer you can act on.
Scroll to follow the study, or pick a step
Map our onboarding journey.
Jo picked it up · User journeysJoUser journeysUser journeys
Journey study combining task sessions and short interviews at each stage, with emotion captured along the way.
See what you get back.
A sample output from Jo. Every finding links to its evidence, and you can ask a follow-up.
JoUser journeysVerification is the biggest drop.
The journey starts well, breaks at verification and recovers at the first project.
Fix verification first, then invest in a guided first project. That is where people feel the product working, and where they come back from.
Pain point: email verification
Confusion peaks here, and 27% of new users stop.
Opportunity: a guided first project
Users who start from a template feel more confident and come back sooner.
A specialist. With a team behind them.
Combine agents in one study by asking a lead agent.
TessUsability testing
Finds where users struggle while completing tasks, and ranks the fixes worth making first.
Meet Tess
IraInformation architecture
Tests whether people can find what they need, and proposes a structure that matches how they think.
Meet Ira
ColeConcept validation
Compares early product and feature concepts to show what users understand, value and prefer.
Meet ColeThe journey stages you care about, and any analytics or interview notes you already have.
Find where your journey breaks. Let Jo map it, stage by stage.
Ask Jo and get a journey map back, with emotion at every stage.