See how people see your brand, and what they feel about it.
Ada, Decode's brand perception agent, measures associations, sentiment and emotion against your competitors, with face emotion measurement on your brand stimuli.
How is our brand perceived against three competitors?
Strong on “fun” and “modern”, but behind every competitor on “trusted”.
Linked to the evidenceTrusted by 150+ brands, including
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
One question, followed end to end.
Scroll to follow the study from your question to the findings, or choose a step.
AdaBrand perceptionReal participants. With consent.Seen as fun, not trusted.
Strong on “fun” and “modern”, but behind every competitor on “trusted”.
Illustrative workflow and sample data · scroll to explore, or choose a step
Watch Ada work. Real people, real signals.
Shows how consumers see your brand, product or competitors, and the emotions behind those views.
Sample perception map against three competitors.
Three answers, each with its evidence.
What Ada tells you, and the evidence behind each answer.
Where you stand
Your position against competitors on the attributes that matter in your category.
What people associate with you
The words, values and images that cluster around your brand, and around each competitor.
The emotion behind it
Face emotion measurement on your logo, pack and ads shows what people feel, not just what they tick.
The right method. A clearer next step.
- The method
- Brand perceptionShared in the study draft for your review, run with real participants.
- Who takes part
- Your own panel or participant pool, or the Audience Marketplace.
- What Ada needs
- The brands to cover and the markets you care about.
- A perception map
- Sentiment and emotion breakdown
- Association clusters
From your question to an answer you can act on.
Scroll to follow the study, or pick a step
How is our brand perceived versus competitors in the UK?
Ada picked it up · Brand perceptionAdaBrand perceptionBrand perception
Shared in the study draft for your review, run with real participants.
See what you get back.
A sample output from Ada. Every finding links to its evidence, and you can ask a follow-up.
AdaBrand perceptionSeen as fun, not trusted.
Strong on “fun” and “modern”, but behind every competitor on “trusted”.
Keep the playful tone, and add proof that builds trust: reviews, guarantees and clearer ingredient claims. Then re-run after the campaign to track it.
Seen as fun, not trusted
Strong on “fun” and “modern”, but behind every competitor on “trusted”.
Competitor A owns “good value”
Value associations cluster around A, leaving little room to compete on price.
A specialist. With a team behind them.
Combine agents in one study by asking a lead agent.
FreddyPurchase decisions
Finds what drives or stops consumers from choosing and buying a product.
Meet Freddy
RenoConsumer segmentation
Groups consumers by their needs, behaviors, attitudes and preferences into segments you can act on.
Meet Reno
ColeConcept validation
Compares early product and feature concepts to show what users understand, value and prefer.
Meet ColeFrequently asked questions
What teams ask about brand perception.
The brands you want to cover and the markets you care about. Ada builds the study around them.
See where your brand really stands. Let Ada measure it.
Ask Ada and get a perception study back, with emotion measured on real people.