Find the segments worth targeting.
Reno, Decode's segmentation agent, groups consumers by needs, behaviors, attitudes and preferences, then sizes each segment and builds personas you can act on.
Segment our category buyers. Which group should we target first?
They are the largest segment and their needs match your range. Health seekers are next, smaller but higher value.
Linked to the evidenceTrusted by 150+ brands, including
- Danone
- LEGO
- ICICI Bank
- The Walt Disney Company
- Airtel
- GCash
- Mondelēz International
- Cipla
- Grab
- Disney+ Hotstar
- Aditya Birla Group
- Haleon
- BPI
- Kellogg's
- IDFC First Bank
- Apollo Tyres
- Duroflex
One question, followed end to end.
Scroll to follow the study from your question to the findings, or choose a step.
RenoConsumer segmentationReal participants. With consent.Start with busy snackers.
Four stable segments. Busy snackers are the biggest, and the best fit for your range today.
Illustrative workflow and sample data · scroll to explore, or choose a step
Watch Reno work. Real people, real signals.
Groups consumers by their needs, behaviors, attitudes and preferences into segments you can act on.
“I grab whatever's quick between meetings.”
P04 · 31 · Manchester“I check the sugar before anything else.”
P11 · 42 · Bristol“If it's a treat, it has to taste like one.”
P18 · 27 · Leeds“Multipacks or nothing, honestly.”
P23 · 38 · GlasgowSample segments, sized from real respondents.
Three answers, each with its evidence.
What Reno tells you, and the evidence behind each answer.
Who your buyers are
Groups built from needs, behaviors, attitudes and preferences, not just demographics.
How big each segment is
The share of your market each segment represents, so you know what is worth chasing.
Who to target first
Personas and preference profiles that show which segment to win, and how.
The right method. A clearer next step.
- The method
- Consumer segmentationShared in the study draft for your review, run with real participants.
- Who takes part
- Your own panel or participant pool, or the Audience Marketplace.
- What Reno needs
- Your audience pool and the variables you want segments built on.
- Segment sizes
- Personas and preference profiles
- All from real respondents
From your question to an answer you can act on.
Scroll to follow the study, or pick a step
Segment snack buyers in the UK by needs and habits.
Reno picked it up · Consumer segmentationRenoConsumer segmentationConsumer segmentation
Shared in the study draft for your review, run with real participants.
See what you get back.
A sample output from Reno. Every finding links to its evidence, and you can ask a follow-up.
RenoConsumer segmentationStart with busy snackers.
Four stable segments. Busy snackers are the biggest, and the best fit for your range today.
Target busy snackers first: they are the largest segment and their needs match your range. Health seekers are next, smaller but higher value.
Busy snackers
Eat on the go between meetings. Want filling and easy to carry.
Target firstHealth seekers
Read labels and avoid sugar. Will pay more for clean ingredients.
High valueTreat lovers
Snack for pleasure, mostly evenings. Loyal to familiar brands.
Hard to switchBargain hunters
Buy on promotion and in multipacks. Little brand loyalty.
Price-ledA specialist. With a team behind them.
Combine agents in one study by asking a lead agent.
AdaBrand perception
Shows how consumers see your brand, product or competitors, and the emotions behind those views.
Meet Ada
FreddyPurchase decisions
Finds what drives or stops consumers from choosing and buying a product.
Meet Freddy
RiyaConsumer needs
Uncovers what consumers need, expect and struggle with, so you can see where the unmet opportunities are.
Meet RiyaFrequently asked questions
What teams ask about consumer segmentation.
Your audience pool and the variables you want segments built on. Reno drafts the study and recommends a sample size.
Find the buyers worth winning. Let Reno size them.
Ask Reno and get segments back, sized and built from real respondents.